MARKETING OPERATIONS CONSULTING

SET UP YOUR MARKETING PLAN FOR SUCCESS

Marketing & AI Tech Integration • Email & Website • Automation & Attribution • Omni-channel Campaign Production • Process Design & Documentation • Cross-functional Strategy • Business & Sales Alignment

WHY YOU NEED MARKETING OPS:

AUTOMATE LEAD GENERATION

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SEND GREAT LEADS TO SALES

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GET OUT OF THE SPAM BOX

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KEEP THAT DATABASE CLEAN

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KNOW WHATS WORKING AND WHY

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WHY YOU NEED MARKETING OPS: AUTOMATE LEAD GENERATION • SEND GREAT LEADS TO SALES • GET OUT OF THE SPAM BOX • KEEP THAT DATABASE CLEAN • KNOW WHATS WORKING AND WHY •

Your Swiss army knife for a successful marketing & sales org

MARKETING & AI TECHNOLOGY

  • Choose the right tech stack for your business needs. With my hands on experience in a wide range of SaaS products, I’ll help you achieve maximum efficiency, identify deficiencies, and avoid costly integration mistakes.

  • The difference between a valuable tool and a burden is in your setup. I use my in-depth process knowledge to set up new services that fit your existing tech stack, and simplify your workflows.

  • Stay ahead of the competition and increase efficiency with AI tools. I help you stay up to date on the latest AI tools for marketing orgs and how they integrate into existing tech stacks.

  • Detect issues and get back to full functionality. Problem with email deliverability? Automation not functioning? Reports not generating? I identify the issue, resolve it, and provide a report with future safeguards.

CAMPAIGN OPERATIONS

  • Take your project from idea to execution. Get a project plan that is aligned to your OKRs, and a production framework to ensure you meet deadlines and hit all the marks.

  • Launch campaigns across different channels with ease. I use my expertise in executing complex cross-platform global campaigns to bring you across the finish line.

  • Never miss a lead again – Automate your email, text, and messaging campaigns so your marketing is engaging customers at all times wherever they are, 24/7.

  • Optimize your marketing strategy and get executive buy-in. Long-tail, multi-touch attribution gives you the most accurate insight into what’s working, and comprehensive reports help you share your results with confidence.

MARKETING & SALES ALIGNMENT

  • Get insight from a marketing operations perspective. Review your marketing and sales systems and identify opportunities for improvement and cost savings.

  • Supercharge your team with efficient and clear marketing processes. I plan the roles, responsibilities, and timeline to make your team run like a well-oiled machine.

  • Create a source of truth and evangelize your vision. I review or create new documentation, and hold regular trainings to level up your team’s core competencies.

  • Build a strong foundation for your marketing. I build your perfect database from architecture to ongoing maintenance and regulatory compliance.

LAWRENCE MIEN

LAWRENCE MIEN

Marketing Operations Consultant, Los Angeles

Let’s get down to business! I’m a full-stack digital marketer with 9 years of experience across multiple industries including gaming, entertainment, healthcare, nonprofit, and emerging technology.

My approach to marketing operations is rooted in diverse expertise ranging from strategy and business development to HTML coding.

This means I set your team up for cross-functional success and unmatched synergy, so you spend less time on menial tasks and more time doing work that matters.

Let’s optimize your marketing team together.

or book a meeting directly →

  • We will discuss a high-level overview of your business and what your current tech stack, team structure, and processes are. Then, we’ll review opportunities to improve your marketing operations.

  • I provide the technical and organizational expertise to complement your existing marketing team or agency. Most marketing teams have creative and strategy covered but severely lack the experience or resources to properly launch campaigns, maintain technology, and ensure proper reporting.

  • I’ve worked across multiple disciplines in marketing and business development – this means I have the necessary high-level overview of each team’s functions, and what is needed to achieve operational excellence and alignment across departments.

  • My services are provided on an hourly or monthly retainer basis. I base my fee depending on the difficulty of the work and number of hours.

  • Yes, I am skilled in design, creative, copywriting, and strategy. I also have a network of skilled and experienced contractors I work with for these needs.